Simplify the Complex with Animated Explainer Videos in Gurgaon
Gurgaon is the startup capital of North India. Every day, new fintech apps, SaaS platforms, and logistics solutions are launching in Udyog Vihar and Cyber City. But having a groundbreaking product is useless if no one understands what it does. That’s where TM Production comes in. We create Animated Explainer Videos for Startups in Gurgaon that turn complex tech jargon into simple, engaging, and convertible stories.
Animation is the perfect medium for abstraction. You can’t film “cloud computing” or “blockchain integration” with a camera, but you can animate it. Using colorful motion graphics and character-driven narratives, we break down barriers to understanding.
The Psychology of Explanation
We use a proven script formula: The Pain-Agitation-Solution framework.
- The Pain: We start by showing a character facing the exact problem your customer faces.
- The Agitation: We show why current solutions fail.
- The Solution: Your product arrives as the hero.
This structure keeps viewers hooked because it’s about them, not just you. To ensure the message lands, we use professional voice talent from our Voice Over Services division.
Styles We Offer
- 2D Vector Animation: Clean, modern, and friendly. Great for B2C apps.
- Whiteboard Animation: Excellent for educational content or deep-dive tutorials.
- Motion Graphics: Sleek and professional. Ideal for B2B corporate presentations. (See our live-action work: Corporate Video Production).
- Kinetic Typography: Fast-paced text animation for social media ads.
Our Animation Process
- Scripting: We distill your pitch deck into a 60-second script (approx. 150 words).
- Storyboarding: We sketch out the scenes so you can visualize the flow before we animate.
- Voice & Style: You pick the voice artist and the visual style (colors, characters).
- Animation: Our animators bring the graphics to life.
- Sound Design: We add whooshes, clicks, and background music.
Frequently Asked Questions
Q: How long does an explainer video take to make?
A: A typically 60-second animation takes about 2-3 weeks, as it involves multiple stages of approval.
Q: Can I update the video later if my app changes?
A: Yes! Since it’s digital, we can easily swap out a screen recording or change a line of dialogue for a small fee. This is much cheaper than reshooting a live video.
Q: Do you write the script?
A: Yes, we have specialized copywriters who know how to write for animation.
We are fast, affordable, and we “get” tech. We don’t need you to explain your API architecture five times. We understand the ecosystem. Let TM Production simplify your pitch and amplify your sales.